Frankenmuth Motel
1218 Weiss Street
Frankenmuth, MI 48734
Your weekend in Frankenmuth
KNOW BEFORE YOU GO.
Meet us in Frankenmuth on May 21 and 22, 2027. Find the festival, know what to bring, and arrange your ride home before the first pour.
The place to be
Find the festival
inside Heritage Park.
Harvey Kern Pavilion
601 Weiss Street
Frankenmuth, MI 48734
Head for Harvey Kern Pavilion inside Heritage Park, then follow festival signs to parking and admissions. The pavilion and surrounding tents are home to the weekend. Use the Weiss Street address for directions.
Open directions in Google MapsNeed accessible parking or a particular entrance? Ask before your visit.
Friday, May 21 & Saturday, May 22, 2027. Save the dates. Tickets go on sale November 1. Festival hours will be announced. All event times are Eastern Time.
2026 hours · for reference only
Friday · May 15, 20265 PM to 10 PM
Saturday · May 16, 20262 PM to 10 PM
- AdmissionAges 21+ · Valid photo ID
- WeatherRain or shine
- LocationPavilion & covered tents
From the entrance to your first sample
From the gate to your first taste.
Use this 2026 guide to get familiar with the festival. Follow your 2027 ticket confirmation for entry instructions.
Start at admissions.
Keep your valid photo ID handy and follow your ticket confirmation instructions. For QR tickets, save a readable code on your phone or bring a clear printout.
Get ready to taste.
In 2026, tasting admission included a souvenir mug and sample tickets, with pickup directions at admissions. Designated driver admission covered entry only. Check what your 2027 admission includes before you arrive.
Choose your first booth.
Explore at your own pace, ask what is pouring, and use sample tickets for the drinks you want to try. Extra sample tickets were available at kiosks in 2026.
Before you make plans, check the latest 2027 ticket information.
Before leaving home
Bring the essentials.
- Valid photo ID. Every guest must be 21 or older.
- Your admission ticket. Follow your confirmation instructions and keep your ticket easy to reach.
- Clothes and shoes for the weather. Outdoor tent areas may be muddy.
- A ride home. Arrange a driver or confirm transportation with your hotel before the event.
ACCESSIBILITY & ESSENTIALS
Plan for your needs.
Wheelchairs and service animals are welcome. The festival includes the pavilion and outdoor tent areas, where wet weather can make the ground muddy.
For accessible parking, entrance guidance, or a specific accommodation, email admin@worldexpoofbeer.com before your visit. Tell the team what would help you plan your day.
Before you pack: leave backpacks at home. Cameras are allowed. Children, infants, and pets cannot attend; service animals are welcome.
STAY NEARBY. GET HOME SAFELY.
MAKE A WEEKEND OF IT.
Your ride is part of the plan.
Choose a designated driver or ask your hotel about festival transportation before booking. If a shuttle is available, confirm who can use it, where to board, and when the last return trip leaves.
2027 shuttle details will be announced when confirmed. Arrange your ride in advance, and check your hotel’s cancellation terms before committing to a stay.
How the 2026 shuttle worked
Midnight Madness offered free festival rides to guests staying at participating hotels in Frankenmuth and Birch Run. The service was limited to those hotel guests.
The 2026 service ran Friday from 4 PM to 11 PM and Saturday from 1 PM to 11 PM, Eastern Time. These hours do not confirm a 2027 service.
Hotels interested in a future shuttle route can contact the festival team.
Find a place to stay.
Choose a town below to browse all 13 lodging options from the 2026 festival guide. Ask the property about rooms for May 21 and 22, 2027, current rates, and cancellation terms. Confirm any festival shuttle directly before booking.
Frankenmuth6 places to stay
Jellystone Park
1339 Weiss St
Frankenmuth, MI 48734
Marv Herzog Hotel
465 S Main St
Frankenmuth, MI 48734
Drury Inn & Suites
260 S Main St
Frankenmuth, MI 48734
Fairfield Inn & Suites by Marriott
430 South Main Street
Frankenmuth, MI 48734
SpringHill Suites by Marriott
530 South Main Street
Frankenmuth, MI 48734
Birch Run7 places to stay
Pine Ridge RV & Campground
11700 Gera Rd (M-83)
Birch Run, MI 48415
Comfort Inn
11911 Dixie Hwy
Birch Run, MI 48415
America's Best Value Inn & Suites
9235 East Birch Run Road
Birch Run, MI 48415
AmericInn Birch Run
9087 Birch Run Rd
Birch Run, MI 48415
Days Inn
9035 Birch Run Rd
Birch Run, MI 48415
Hampton Inn
12130 Tiffany Blvd
Birch Run, MI 48415
Holiday Inn Express Birch Run
12150 Dixie Highway
Birch Run, MI 48415
Good questions. Straight answers.
Before you head out.
Do I need to know about beer or belong to a club?
No membership or beer knowledge is needed. The festival welcomes anyone 21 or older. Come with friends or on your own, and ask the people serving for recommendations.
Can I come without drinking alcohol?
Yes. In 2026, designated driver admission included entry without a tasting mug or sample tickets. See the 2027 ticket information for updates. Designated drivers must also be 21 or older.
Can children, babies, or pets come?
Children and infants are not admitted. Pets are not permitted; service animals are welcome.
Is the festival accessible?
Wheelchairs and service animals are welcome. Some festival areas are outdoors and may become muddy in wet weather. Read the accessibility guidance and ask the team about parking, entrances, or any accommodation you need before your visit.
What happens if it rains?
The festival runs rain or shine. Choose shoes suitable for muddy ground and dress for the weather, even though much of the event is covered.
Can I buy admission at the entrance?
The 2027 ticket release will confirm gate availability and pricing. Gate tickets were available in 2026 at a higher price. Check the latest ticket information before making plans to buy at the entrance.
Do I need a ticket for both days?
In 2026, each day required separate admission. Unused sample tickets could be used on either day, but did not provide entry. Confirm the 2027 arrangements when buying tickets.
How do sample tickets work?
Sample tickets are used for tastings inside the festival. The 2026 tasting admission included six, with more available to buy at kiosks on the grounds. Admission is not an unlimited drinks package.
Should I budget for anything beyond admission?
Allow for extra samples, food, and merchandise. Prices, fees, and accepted payment methods for 2027 will be confirmed before the festival.
Where do I park?
Use 601 Weiss Street, Frankenmuth, for directions, then follow event signs and volunteers. Allow extra time to park and enter. The team will confirm 2027 parking areas, fees, and drop-off arrangements. For a specific question, email admin@worldexpoofbeer.com before your visit.
My ticket email is missing. What should I do?
Before the festival, email tickets@worldexpoofbeer.com to request another copy. On the Friday and Saturday of the event, take the issue to admissions staff in person; ticket resend emails are not processed on those days.
Need a little help planning?
Make the weekend work for you.
Wondering about access, parking, or getting here? Tell the team what would help. A question before festival weekend gives our volunteers time to find the answer.