Location
The World Expo of Beer® is held at
Heritage Park - Harvey Kern Pavilion
601 Weiss Street
Frankenmuth 48734
The event takes place inside the Harvey Kern Pavilion and surrounding tented areas within Heritage Park.
For GPS navigation, enter “Heritage Park Frankenmuth” or use the full street address listed above.
Driving Directions
From Birch Run:
Take I-75 to Exit 136 (Birch Run/Frankenmuth). Follow M-83 south into Frankenmuth. Continue toward downtown and follow event signage to Heritage Park.
From Bridgeport:
Take I-75 to Exit 144 (Bridgeport/Frankenmuth). Follow Dixie Highway/M-83 north into Frankenmuth. Continue toward downtown and follow event signage to Heritage Park.
Event signage and volunteers will help guide traffic as you approach the park.
Event Hours
Friday, May 15, 2026
5:00 PM – 10:00 PM
Saturday, May 16, 2026
2:00 PM – 10:00 PM
Please allow extra time for parking and check-in, especially during peak hours.
Plan Ahead
Frankenmuth does not have traditional ride-sharing services available. Please plan your transportation in advance.
We typically offer complimentary shuttle service to and from participating hotels in Frankenmuth and Birch Run. Details and schedules will be posted on our Transportation & Hotels page prior to the event.
If you are staying outside of the shuttle service area, please arrange for a designated driver. Responsible enjoyment is part of the WEB experience.
Drink responsibly. Plan ahead. Enjoy the weekend.